The Brooklyn Riverside Next Door to Unity Plaza


‘The Brooklyn Riverside’ in construction review

Monday, October 7, 11:37 AM EDT

by Karen Brune Mathis, Managing Editor

“The Brooklyn Riverside” could soon take shape in Downtown’s Riverside area at 100 Magnolia St.

Construction is expected to start in November and the first phase could be completed late summer or early fall 2014.

Pollack Shores Real Estate Group of Atlanta, shown as the owner on a list of team members, has applied for building permits for the $24.8 million project.

No contractor is listed. The project was shown as out to bid.

The project encompasses seven buildings that total 310 residential units on the 7.96-acre site.

Plans show four four-story buildings and three three-story buildings. All are wood-frame.

Anna Loomis with Pollack Shores said there will be 188 one-bedroom units and 122 two-bedroom units. Average rental rates will be between $950 and $1,500.

The Brooklyn Riverside will be built near 220 Riverside, a seven-story building by Hallmark Partners that comprises 294 apartments, retail space and a parking garage. That permit showed a construction project cost of $28.66 million

The architect is Dwell Design Studio LLC of Alpharetta, Ga., and the engineer is England, Thims & Miller Inc. of Jacksonville. The property owner is listed on the permit application as P&L Jax Riverside LP of Atlanta.

The City Office of Economic Development’s Downtown Development Review Board approved the project, along with a neighboring retail center, in July.

The residential development is designed on a four-block area bordered by Park, Leila, Jackson and Magnolia streets adjacent to the retail center.

The Daily Record reported the project was first presented to the board in March 2012, when the board deferred action on the proposed design. The board and the applicant, Lincoln Properties, held a public workshop to discuss the site plan and design and to invite public comment.

Atlanta-based Pope & Land Enterprises Inc., the initial developer of the project, then designated Pollack Shores Real Estate Group LLC as the developer and P&L’s agent for board approval.

Pollack Shores presented a modified site plan in April and was granted conceptual approval for the design.

Michael Blair, Pollack Shores managing director of development, said a ground-breaking was planned for October and the first phase should be complete within a year and the entire project would be completed in early 2015.

A retail complex anchored by a grocery store and pharmacy is planned on a site bordered by Riverside Avenue on the south, Magnolia Street on the north, Leila Street on the east and Jackson Street on the west.

Atlanta-based Fuqua Development LP is developing the retail center next to 220 Riverside.

While the developers have declined to identify the pharmacy provider slated for the center, the grocery store has been referred to as The Fresh Market.


(904) 356-2466

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