The project was conceived by artist Zoe Crosher and is co-curated by the artist and LAND’s Director and Curator,
Shamim M. Momin. Using the concept of Manifest Destiny – America’s territorial expansion across North America – the artists will explore this problematic and layered history.Using approximately 100 billboards total, 10 artists will create “chapter” groupings along I-10, each a unique interpretive link to the exhibition thematic. The billboards will move through and punctuate the landscape by tracing territorial expansion from east to west, along one of the country’s busiest freeways, concluding in Los Angeles. The billboards will be activated through various events, programs, and social media outlets for dialogue and interaction with local communities.Upcoming chapters include billboards by
John Baldessari, Matthew Brannon, Zoe Crosher, Eve Fowler, Shana Lutker, Jeremy Shaw, Daniel R. Small, Bobbi Woods, and Mario Ybarra Jr., among others.