Countdown #1 to Unity Plaza Opening – Inside Plans Made Public – Presenting the Official Executive Summary!


It’s 2014, the year Jacksonville’s new urban, outdoor, concert venue and park space comes to life, now known as Unity Plaza. Going forward, I will provide teasers and real time details. I will post these on both my personal (Jen Jones Art) and Unity Plaza Jax Facebook pages daily. Tag a friend to include them and they can friend Executive Director, Jen Jones or “Like” our page to be kept informed.

Unity Plaza breaks ground February 2014 at and around 220 Riverside Avenue, with soft opening events beginning June 7 and the stellar and unforgettable grand opening slated for October.

Unity Plaza Business Plan
Executive Summary:

“Programmed, community gathering spaces help keep Americans happy and healthy. According to The Trust for Public Land, outdoor entertainment spaces are major contributors to improved human health and environmental quality in inner city areas and have a wide range of social and, therefore, economic benefits. Case in point, Bryant Park in New York City and Pioneer Courthouse Square in Portland, Oregon were both once neglected areas of urban blight similar to the Brooklyn neighborhood in which Unity Plaza is now home. Post activation, these award-winning venues, and our project models, continuously elevate the reputations of Manhattan and Portland and have become the epicenter of booming live-work-play neighborhoods with increased commercial rental values of over 225%…and growing.

For Jacksonville, Unity Plaza will also be the focal point of what will become our city’s modern-day Central Park, an innovative first step in a larger vision to grow a walkable, greener, confident Jacksonville over the next five years. Unity Plaza will be the centerpiece of this larger vision providing thought-leading entertainment, education and health and wellness activities where the people of Jacksonville can connect to celebrate our community’s rich heritage.

Unity Plaza is defined through inclusivity, stunning site assets and 365 days of annual, content-rich activities brought by area experts and spanning from gentle fitness classes, community clubs, volunteer opportunities designed to support our city’s 1000+ not-for-profits, seasonal celebrations, ground-breaking music and performing art events, monthly runs and festivals and so much more. Created through the generosity of the City of Jacksonville and our visionary sponsor, NAI Hallmark Partners, Unity Plaza’s beautiful park-like atmosphere, state-of-the-art amphitheater, special event spaces and restaurants will strive to continually stimulate the senses and advance Jacksonville.

Unity Plaza is not only the heart of one neighborhood’s rebirth and completion of the cultural corridor into downtown Jacksonville; it also marks the rediscovery of our community’s urban potential. Through contributions by the City of Jacksonville, NAI Hallmark Partners, grants, corporations and individuals, Unity Plaza opens in the fall of 2014 and will be a place where the people of Jacksonville will share, learn and flourish together.”

Mission Statement: Unity Plaza is a life-enriching urban park; uplifting, educating, entertaining and electrifying our community.


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